He added: "To be in the big cities means there is more industry and there are more firms and competition, but on coming back to North Wales I found there is so much here from a creative perspective and so many forward-thinking businesses that recognise the value of their brand and reputation.
"I'm so fortunate to be in partnership with fantastic firms, there's no need to go anywhere else or move over the border because we have it all right here, we probably just don't shout about it enough.
"One of Charles's biggest campaigns saw him travel out to Paris to present an entire brand overhaul to bosses of an international communications giant." They wanted everything new, from the logo to the website.. everything," he said.
"I was a little apprehensive, especially as it meant flying out to France and standing in front of them all with a complete refresh of their company's identity, but they loved it - it was one of the highlights of my career."
The only problem was that I spent so much time running around and getting things ready I was exhausted and my feet were covered in blisters, so I was in no fit state to enjoy the celebratory party with them that night!
"Charles also has a passion for fine art and portrait photography, and combines that talent with an eye for detail which has seen him team up with companies including Supertemps, S2 Recruitment, Brenig Construction, Jones Peckover, Beech Developments and Swayne Johnson solicitors.
He has seen many changes over the last quarter of a century, and looks forward to many more years of helping businesses of all shapes and sizes showcase their products and people.
"It is a very rewarding job but of course things have advanced in many ways, the biggest change of all being the shorter deadlines and demands of today's 'instant' world," said Charles.
"I've had to move with the times but have managed to do that in tandem with the people I collaborate with, as well as clients, so I'm well placed to grow further in the years to come.